Paid search
Google Ads
Search, Shopping, Performance Max and YouTube, built around profit rather than vanity ROAS. My original specialism: 8 years and £30M+ in spend.
SearchShoppingPerformance MaxYouTubeMicrosoft Ads
What I do
Everything you need to grow online,
built to work together.
Pick one service or let me run the whole engine. Either way, every piece is built with the rest in mind, so your ads, site, email and data actually talk to each other.
Paid social
Meta Ads
Facebook and Instagram campaigns with a proper creative testing system, from prospecting through to retargeting.
Advantage+Creative testingTikTok
Build
Websites
Fast, clean Shopify and WordPress sites designed around one job: turning visitors into customers.
ShopifyWordPressCustom
AControl
BWinner
Conversion
Landing pages & CRO
Purpose-built pages that match the ad and lift Quality Score, then get tested until they beat the original.
A/B testingHeatmapsCopy
✉Welcome seriesDay 0
🛒Abandoned cart1 hr
★Post-purchaseDay 7
Retention
Klaviyo email & SMS
Automated flows and campaigns that bring customers back without paying for the click again.
FlowsCampaignsSMSSegmentation
› event purchase · £84.00 · order #10482
✓ GA4 ···················· received
✓ Google Ads enhanced conversions ··· matched
✓ Meta Conversions API ··········· deduplicated
✓ Klaviyo ················· profile updated
›
Data
Tracking & third-party analytics
GA4, Tag Manager, server-side tagging, Meta CAPI, enhanced conversions and attribution tools, set up so every platform sees the same truth. If your data is wrong, every decision built on it is wrong too.
GA4GTMServer-sideMeta CAPITriple WhaleClarity
All channelsone report
Insight
Reporting & AI workflows
One plain-English report across every channel, with AI-assisted analysis so we spend time on decisions rather than spreadsheets.
Why it works
Four suppliers can't build
one joined-up system.
The usual setup
- An agency runs ads and sends traffic to a page they didn't build
- The web developer has never seen your ad account
- Email is a separate freelancer working from a different brief
- Tracking is half-broken, so every platform reports a different number
- When results dip, everyone points at someone else
Working with me
- Ads, landing pages and site built from the same strategy
- Pages written to match the ad, so Quality Score and conversion rate both rise
- Klaviyo picks up every customer the ads paid for and brings them back
- Clean tracking feeds better signals back into Google and Meta bidding
- One person, accountable for the whole number
How it works
From first call to compounding growth.
01
Audit
I go through your ads, site, tracking and email to find where money is leaking and where the quickest wins are.
02
Fix the foundations
Tracking first, always. Then the landing pages, so every pound of ad spend has somewhere good to go.
03
Launch
Campaigns go live across the right channels, with retention flows ready to catch every new customer.
04
Scale
Weekly optimisation, monthly reporting, and steady testing. We put more budget behind whatever's working.
Ways to work together
Start small, or go all in.
Every engagement starts with a free 30-minute call. I'll tell you honestly which of these fits, or whether you need any of them yet.
Start here
Growth Audit
One-off, fixed fee
- Full review of ads, website, tracking and email
- Wasted spend and tracking gaps identified
- Prioritised action plan you can run with
- Walkthrough call to go through it all
MOST POPULAR
Build & launch
Launch Sprint
Fixed scope, live in weeks
- High-converting landing page, designed and built
- Full conversion tracking set up and verified
- Google and/or Meta campaigns built and launched
- Klaviyo capture and welcome flow
- 30-day optimisation period after launch
Ongoing
Growth Partner
Monthly retainer
- Ongoing Google and Meta management
- Landing page testing and CRO
- Klaviyo flows and campaigns
- Tracking maintenance and monthly reporting
- Direct access to me, with same-day responses
£30M+
Ad spend managed
8 yrs
In digital marketing
50+
Businesses grown
5.0★
Google rating
Client words
Trusted by the people who pay the bills.
"Jake is hands down the best PPC person I've worked with. He's very knowledgeable and he took on our very tricky account and really turned it around."
Kat BlackLandlord Vision
"Jake is fantastic! His knowledge of PPC, covering Google, Meta and TikTok, is excellent, and he's a great guy to work with."
Sarah LevertonFastnet Agency
"Jake has been exceptional for our PPC needs. He's grown our accounts across multiple platforms, boosting revenue while maintaining a healthy ROAS."
Rachel BrynePrivateDoc
Who you'll work with
Started in PPC.
Now I build the whole funnel.
I spent eight years running Google and Meta ads for UK businesses and kept running into the same problem: great campaigns sending traffic to slow pages, broken tracking, and customers nobody followed up with.
So I started fixing those too. Today I build the website, the landing pages, the email flows and the tracking that make the ads profitable. You get senior, hands-on work on every part of your growth, and a single person who owns the result.
I use AI throughout my workflow to move faster, which means you get agency-level output without paying for an agency.
Book a free growth call →FAQ
Good questions.
Can one person really cover all of this?
Yes, because it's one system rather than six separate jobs. Ads, landing pages, email and tracking all depend on each other, and having one person who understands every piece is exactly why it works better. AI-assisted workflows take care of the repetitive work, so my time goes on strategy and the decisions that move numbers. If a project needs something specialist like bespoke development, I'll tell you up front and bring in trusted help.
Do I have to use every service?
Not at all. Plenty of clients start with just Google Ads or a tracking fix and add more once they see results. I'll recommend whatever will make the biggest difference first.
What kind of businesses do you work with?
Mostly UK ecommerce brands (especially on Shopify) and lead-generation businesses that want to grow through paid media. If you're spending, or planning to spend, a few thousand a month on ads, we're probably a good fit.
I already have a website. Do I need a new one?
Usually not. Often the best move is a dedicated landing page for your ads plus a few conversion fixes on the existing site. I'll only recommend a rebuild if the site is actively costing you sales.
Why does tracking matter so much?
Google and Meta optimise towards whatever conversions you send them. If that data is missing or duplicated, the algorithms optimise towards the wrong thing and you pay for it. Fixing tracking is often the single biggest performance win in an account.
How quickly will I see results?
Tracking and wasted-spend fixes usually show up within the first few weeks. New landing pages and campaigns need roughly 60–90 days of data to hit their stride. Email flows start earning from the day they go live.
Let's build your
growth engine.
Book a free 30-minute call. I'll look at your ads, site and tracking, then tell you exactly where the growth is. No pitch, no obligation.
Book my free growth call →