Misrepresentation
The most common Merchant Center suspension and the least explained. Usually missing business details, unclear returns or shipping policies, or claims Google can’t verify.
Common causes
Google rarely tells you
the real reason.
Suspension emails name a policy, not the problem. These are the issues behind most of the suspensions I see.
Feed & site mismatches
Prices, stock or shipping costs in your product feed that don’t match the website. Google treats that as misleading shoppers.
Business verification
Unverified identity, mismatched addresses, or a website that doesn’t clearly show who’s behind the business.
Circumventing systems
A Google Ads suspension often triggered by links to a previously suspended account, shared payment details, or workarounds for disapproved ads.
Suspicious payments
Billing details that don’t match the account, or payment changes Google flags as risky.
Restricted products
Healthcare, supplements and other restricted categories need certification or very careful wording. More on healthcare.
How it works
Diagnose first.
Appeal once, properly.
01
Free check
Send me the suspension notice and your site. I’ll tell you honestly what’s likely behind it and whether it’s fixable.
02
Root-cause fix
I fix the real problem, whether that’s site policies, business info, feed data, ad content or account setup.
03
Appeal
A clear, evidence-based review request, submitted only once everything is genuinely fixed.
04
Stay safe
Checks to stop it happening again, and a clean account ready to grow.
Pricing
Fixed fee. Quoted upfront.
No hourly billing and no surprises. You’ll know the cost and the likely odds before anything starts.
Start here
Free Suspension Check
30-minute call
- Review of your suspension notice
- Quick look at your site, feed and account
- Honest view on what’s wrong and whether it’s fixable
- No obligation
MOST CHOSEN
Get reinstated
Suspension Fix
Fixed fee, quoted upfront
- Full diagnosis of account, site and feed
- Fixes made for you, or a precise brief for your developer
- Appeal or review request written and submitted
- Updates until Google makes its decision
- Prevention checklist so it doesn’t happen again
After reinstatement
Back to Growth
Monthly management
- Google Ads & Shopping management
- Feed and policy monitoring
- Pre-launch policy checks on new products and ads
- Direct access to me
Why not just keep appealing?
Each rejected review can add a waiting period before you’re allowed to try again, and every one tells Google the problem still isn’t fixed. Finding the actual cause first is the fastest route back.
Client words
Trusted with tricky accounts.
"Jake is hands down the best PPC person I've worked with. He's very knowledgeable and he took on our very tricky account and really turned it around."
Kat BlackLandlord Vision
"Jake has been exceptional for our PPC needs. He's grown our accounts across multiple platforms, boosting revenue while maintaining a healthy ROAS."
Rachel BrynePrivateDoc
"Jake is fantastic! His knowledge of PPC, covering Google, Meta and TikTok, is excellent, and he's a great guy to work with."
Sarah LevertonFastnet Agency
Who you’ll work with
A Google Ads specialist,
not a template appeal.
I’ve spent eight years inside Google Ads and Merchant Center accounts, managing over £30M in spend across ecommerce, healthcare, SaaS and lead generation.
That means I know how Google’s policy systems behave in practice, not just what the help articles say. You get a proper diagnosis and fix from the person doing the work, not a copy-and-paste appeal from a call centre.
Book a free call →FAQ
Good questions.
Can you guarantee my account will be reinstated?
No one honestly can. Google makes the final decision, and anyone promising a guaranteed reinstatement is guessing. What I can promise is an honest assessment before you spend anything, a proper fix of the real issue, and a well-evidenced appeal. If I don't think your account is recoverable, I'll tell you on the free call.
How long does it take?
The fixes themselves usually take a few days. Google's review can then take anywhere from a few days to a few weeks, depending on the type of suspension and how many reviews have already been requested.
Should I just open a new account instead?
Usually not. Opening a new account to get around a suspension is itself a policy violation ("circumventing systems") and can get every linked account suspended, including the new one. Fix the original account first.
I've already appealed and been rejected. Can you still help?
Often, yes. Repeated rejections usually mean the root cause hasn't been found yet. I'll work out what was missed before requesting another review, so you're not stuck in a loop of rejected appeals and cooldown periods.
What access will you need?
Access to Merchant Center and/or Google Ads, plus your website (or a developer contact). I'll explain exactly what's needed on the call, and nothing is changed without you knowing.
Which platforms do you work with?
Shopify, WooCommerce, WordPress and most custom-built sites, across Merchant Center and Google Ads.
Every day suspended
costs you sales.
Book a free 30-minute suspension check. I’ll tell you what’s likely wrong, whether it’s fixable, and what it would cost. No obligation.
Get my free suspension check →