Ads report fewer sales than your store
Missing conversions make Smart Bidding think your ads aren’t working, so it pulls back on the traffic that is.
Sound familiar?
Six signs your tracking
is costing you money.
Conversions counted twice
Duplicate tags, or a GA4 import running alongside the Google Ads tag, can inflate ROAS and hide what’s really happening.
Every platform says something different
GA4, Google Ads, Meta and your store all disagree, so nobody trusts the numbers and decisions stall.
It broke after a site change
Checkout upgrades, theme changes and new apps regularly break purchase tracking without anyone noticing for weeks.
Consent Mode isn’t set up
Without it you can lose conversion data from visitors who decline cookies, or track in ways your cookie banner doesn’t allow.
Meta relies on the pixel alone
Browser-only tracking misses conversions to ad blockers and iOS privacy settings. The Conversions API fills the gap.
What I fix
The whole stack, end to end.
Whatever you’re running, I’ll audit it, fix it and leave it documented.
GA4 setup & auditGoogle Tag ManagerGoogle Ads conversionsEnhanced conversionsMeta PixelMeta Conversions APIServer-side taggingConsent Mode v2Shopify trackingWooCommerce trackingKlaviyo eventsOffline & CRM conversionsMicrosoft Ads UETTikTok pixelLooker Studio reporting
How it works
Audit. Fix. Prove it.
01
Free check
A 30-minute look at your setup to spot the obvious problems and scope the work.
02
Full audit
I test every key event across GA4, Google Ads, Meta and your store, and document exactly what’s broken.
03
Fix & rebuild
Tags, triggers, integrations and consent rebuilt properly, without breaking what already works.
04
Verify & hand over
Test purchases and leads checked end to end, plus a plain-English record of what’s tracked and where.
Pricing
Fixed fee. Quoted upfront.
Start here
Free Tracking Check
30-minute call
- Quick review of your current setup
- Obvious gaps and duplicates flagged
- Scope and fixed quote for the fix
- No obligation
MOST CHOSEN
Fix it properly
Tracking Audit & Fix
Fixed fee, quoted upfront
- Full audit across every platform
- All fixes implemented and tested
- Consent Mode configured
- Enhanced conversions & Meta CAPI where it helps
- Documentation of every event
Keep it right
Tracking + Growth
Monthly
- Monthly tracking health checks
- Fixes when sites, apps or platforms change
- Optional Google & Meta Ads management
- One report everyone trusts
Client words
Built on data you can trust.
"Jake has been exceptional for our PPC needs. He's grown our accounts across multiple platforms, boosting revenue while maintaining a healthy ROAS."
Rachel BrynePrivateDoc
"Jake is hands down the best PPC person I've worked with. He's very knowledgeable and he took on our very tricky account and really turned it around."
Kat BlackLandlord Vision
"Jake is fantastic! His knowledge of PPC, covering Google, Meta and TikTok, is excellent, and he's a great guy to work with."
Sarah LevertonFastnet Agency
Who you’ll work with
A PPC specialist who lives in the data.
I’ve run paid media for eight years and managed over £30M in ad spend. Every account I take on starts with a tracking audit, because every decision after that is only as good as the data underneath it.
Because I run ads too, I fix tracking with bidding in mind. That means sending the right conversions, with the right values, to the right platforms.
Book a free call →FAQ
Good questions.
How do I know if my tracking is wrong?
The usual giveaways: your ad platforms and your store report different numbers, conversions suddenly dropped after a site change, or ROAS looks too good to be true. The free check will confirm it either way.
Will fixing tracking improve my ad performance?
Often, yes. Google and Meta’s bidding learns from the conversions you send them, so complete and accurate data usually helps them find better customers. How big the gain is depends on how broken things were.
Do I need server-side tracking?
Not always. It helps most for higher-spend ecommerce brands losing data to ad blockers and browser privacy. I’ll recommend it only if the gain justifies the setup and running cost.
Is the tracking GDPR-friendly?
I set tracking up to respect your visitors’ consent choices, using Google Consent Mode and your cookie banner. I’m not a lawyer, so your privacy policy and banner wording remain yours to sign off.
What access do you need?
Usually Google Tag Manager, GA4, Google Ads, Meta Business Manager and your store or CMS. I’ll send a simple checklist after the call.
Which platforms do you work with?
Shopify, WooCommerce, WordPress and most custom sites, plus GA4, Google Ads, Meta, Microsoft Ads, TikTok and Klaviyo.
Stop guessing.
Start trusting your numbers.
Book a free 30-minute tracking check. I’ll show you what’s broken and give you a fixed quote to sort it.
Get my free tracking check →