Certification comes first
Online pharmacies need Google’s healthcare certification before they can run ads, and the details have to match your regulator registration exactly.
Why it’s different
Healthcare advertising
plays by different rules.
Most PPC freelancers and agencies treat healthcare like any other account. That’s how disapprovals and suspensions happen.
Prescription-only medicines
UK rules prohibit promoting prescription-only medicines to the public. Ads and pages have to sell the service, not the drug.
Restricted keywords
Many treatment and medicine searches are limited or blocked. Knowing what you can target, and how, is where the growth is.
Meta is even stricter
Health-related targeting and wording are tightly limited on Facebook and Instagram, so creative and audiences need a different approach.
One strike costs a lot
A healthcare policy strike can take down a whole account. Prevention is far cheaper than an appeal.
Sensitive data
Tracking has to be accurate enough for bidding while respecting consent and the sensitivity of health data.
Who it’s for
Built for regulated growth.
Online pharmaciesPrivate GP servicesMen’s healthWomen’s healthWeight managementPrivate clinicsDiagnostics & testingHealth & wellness ecommerce
How it works
Compliance first. Then scale.
01
Audit
A review of your account, certification, keywords, ads and landing pages against Google and Meta healthcare policy.
02
Strategy within the rules
Finding the searches and audiences you can target, and the messages that convert without crossing any lines.
03
Build & launch
Policy-checked campaigns, compliant landing pages and consent-aware tracking.
04
Scale safely
Weekly optimisation, with every new ad and keyword checked against policy before it goes live.
Services
Start with an audit, or hand it all over.
Start here
Healthcare PPC Audit
One-off, fixed fee
- Policy and compliance review
- Wasted spend and missed searches
- Tracking and consent check
- Prioritised action plan
MOST CHOSEN
Ongoing
Healthcare PPC Management
Monthly retainer
- Google Ads Search, Shopping & PMax
- Meta Ads within health policy
- Policy checks on every new ad
- Landing page and CRO recommendations
- Monthly reporting and direct access to me
New to paid ads
Launch & Certification
Fixed scope
- Support with Google healthcare certification
- Account and campaign build
- Compliant landing page
- Tracking set up from day one
Client words
Trusted in healthcare.
"Jake has been exceptional for our PPC needs. He's grown our accounts across multiple platforms, boosting revenue while maintaining a healthy ROAS."
Rachel BrynePrivateDoc
"Jake is hands down the best PPC person I've worked with. He's very knowledgeable and he took on our very tricky account and really turned it around."
Kat BlackLandlord Vision
"Jake is fantastic! His knowledge of PPC, covering Google, Meta and TikTok, is excellent, and he's a great guy to work with."
Sarah LevertonFastnet Agency
Who you’ll work with
Healthcare experience,
senior hands-on work.
I’ve managed paid media for eight years and over £30M in ad spend, including healthcare and pharmacy accounts like PrivateDoc.
Healthcare is where experience matters most: one wrong keyword or headline can cost you the account. You work directly with me, with no juniors learning the rules on your budget.
Book a free call →FAQ
Good questions.
Can you help us get Google’s online pharmacy certification?
Yes. I’ll guide you through the application and make sure your account, website and ads are set up to match it. Certification is granted by Google, which checks your registration with the relevant regulator, so approval is ultimately their decision.
Can we advertise specific medicines?
UK rules prohibit advertising prescription-only medicines to the public. You can advertise the consultation or service, and I’ll shape copy and pages that are effective within those limits. For anything borderline, your compliance lead or the MHRA guidance should have the final say. I’m a marketer, not a lawyer.
Do you run Meta Ads for healthcare too?
Yes, with a different approach. Meta restricts health-related targeting and wording heavily, so creative, audiences and landing pages are built to work within those limits.
What kinds of healthcare businesses do you work with?
Mainly online pharmacies, private clinics and health ecommerce brands. If your business is regulated, the free call is a good place to check whether paid search is the right fit.
We’ve had ads disapproved or an account suspended. Can you help?
Yes. Healthcare is one of the most common causes of policy problems. See the suspension fix service, or raise it on the call.
What’s the minimum budget?
Healthcare clicks are often expensive, so I typically work with businesses spending at least a few thousand pounds a month on ads. Below that, I’ll tell you honestly whether it’s worth it yet.
Grow your practice.
Keep it compliant.
Book a free 30-minute call. I’ll review your current campaigns or plans and tell you where the growth is and where the risks are.
Book my free healthcare PPC call →